Pure IP is excited to announce the release of our brand refresh, including a redesigned corporate website, as a part of an ongoing effort to represent the growth and evolution that we have seen over the past 15 years. The new branding is intended to reflect Pure IP’s core service offerings and values, including our continuous focus on excellent customer service and international coverage for effortless voice communications. The color palette, fonts, and imagery choices were deliberately selected to communicate a clean, modern, and uncomplicated aesthetic that mirrors this philosophy.
“As Pure IP has continued to evolve, our commitment to exceptional customer support, secure voice services, and expanding international coverage has never diminished,” said Gary Forrest, Founder and CEO. “I’m pleased that our new brand identity provides a visual indicator of the commitments and values we strive to deliver every day.”
In addition to enhanced UX design, the new Pure IP website illustrates streamlined functionality, simplified navigation, and robust, easy-to-use features including:
- The Build Your Own Solution module for creating a voice communications solution by selecting your desired connectivity, channel, region, number type, intelligent network features, and managed services.
- An interactive coverage map for quickly determining which services — including coverage in 90 countries and full PSTN replacement in 32 countries — are available in the countries where you need voice communications.
- A services listing modal for easily viewing Pure IP’s full suite of voice service options.
The redesigned corporate website also includes a “News” section in the primary navigation that will be regularly updated with telecom and Unified Communications (UC) content, unique commentary from Pure IP’s leadership and engineers, as well as new product announcements. Additionally, our added sign-up form makes it easy for visitors to subscribe to specific mailing lists.